JBS Farm Assurance Program

In 2011 JBS embarked on a mission to assure its worldwide customers that the beef and lamb it produces are fresh wholesome and safe. Through collaboration with both customers and suppliers an all-encompassing Independently verified Quality Assurance System was developed to high standards of food safety, Quality Assurance, Animal Welfare and Traceability.

"Everything about it [Great Southern Brand] emanates the greatest feeling of respect for the animals and producers. This philosophy is so perfectly matched to my morals and high standards as a livestock breeder and as an individual. I f eel proud to be a part of something that is so ethic ally sound."


Great Southern Lamb is raised in some of Australia’s most prestigious farming country, enjoying the luxury of a cool temperate climate and lush natural pastures. Sourced from areas far and wide such as Gippsland, South Western Victoria, Tasmania, King Island, Flinders Island, Southern New South Wales and South Australia. This abundance of land ensures maximum free range rotation across pastures and a continuous plane of nutrition delivering a consistency of eating quality that sets it apart from the rest.

Over 600 individual farming families produce Great Southern Lamb under JBS strict Farm Assurance program encompassing all aspects of animal welfare, whole of life traceability and food safety.

Great Southern is a naturally grass fed and free range program, characterised by its distinctive natural marbling. Great Southern Lamb is about saying ‘No’ to shortcuts. No added growth hormones, No unnecessary use of antibiotics and No last minute finishing.


Great Southern Lamb is a naturally grass fed, free range lamb, raised on some of Australia’s most prestigious farming country.


Brand: Pinnacle Lamb
Area: Southern NSW
Feed: 100% grass fed
Grading: MSA Graded


MSA graded,
Average carcass weight
100% Grass Fed
100% Free Range
JBS Farm Assured
Third party assured
HGP, GMO, Antibiotics free