In 2011 JBS embarked on a mission to assure its worldwide customers that the beef
and lamb it produces are fresh wholesome and safe. Through collaboration with both
customers and suppliers an all-encompassing Independently verified Quality Assurance
System was developed to high standards of food safety, Quality Assurance, Animal
Welfare and Traceability.
"Everything about it [Great Southern Brand] emanates the greatest feeling of respect
for the animals and producers. This philosophy is so perfectly matched to my morals
and high standards as a livestock breeder and as an individual. I f eel proud to be a part
of something that is so ethic ally sound."
CHRIS HENKE, GREAT SOUTHERN LAMB PRODUCER, WESTERN VICTORIA
Great Southern Lamb is raised in some of Australia’s most
prestigious farming country, enjoying the luxury of a cool
temperate climate and lush natural pastures. Sourced from
areas far and wide such as Gippsland, South Western Victoria,
Tasmania, King Island, Flinders Island, Southern New South
Wales and South Australia. This abundance of land ensures
maximum free range rotation across pastures and a continuous
plane of nutrition delivering a consistency of eating quality that
sets it apart from the rest.
Over 600 individual farming families produce Great Southern
Lamb under JBS strict Farm Assurance program encompassing
all aspects of animal welfare, whole of life traceability and
Great Southern is a naturally grass fed
and free range program, characterised
by its distinctive natural marbling.
Great Southern Lamb is about saying
‘No’ to shortcuts. No added growth
hormones, No unnecessary use of
antibiotics and No last minute